YouTube has temporarily suspended all adverts on Logan Paul’s channel citing his “recent pattern of behavior,”.
Google announced this morning that it had “temporarily suspended” ads on Paul’s channels — stopping an income stream estimated to be worth more than a million dollars a month.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.
— YouTube Creators (@YTCreators) February 9, 2018
In December, he was criticised for uploading a video of a dead body recorded in Japan’s so-called suicide forest. He later apologized.
Since his return to YouTube, he has made a video in which he fired a taser at a dead rat and joked on Twitter about eating detergent capsules.
YouTube’s advertiser policy guidelines states “serious or repeated violations” may lead to ads being disabled for a channel or suspension from the YouTube Partner Program.
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community.”– youtube spokesperson said.
On 1 February, YouTube chief executive Susan Wojcicki said: “egregious” behaviour by popular video bloggers had the potential to cause “significant harm” to the reputation of the platform.
The company has made it a “priority” to develop policies to deal with video-makers who damage the reputation of the website.